Augmented Reality mobile app developed for the launch event of the new shoe line "009" by New Balance.
A booth with three shoe stands displaying an image of the 009 shoe imprint were placed at a booth during the New Balance 009 launch event. Using our mobile app and smartphones, guests could see a 3D model of the shoe projected onto the imprint of the shoe.
Guests could take the AR experience home with them in the form of a 4”x4” coaster. The AR app could be downloaded by following a download link printed on the coaster.
Guests had the ability to change the color of the shoe from within the app, zoom in on the shoe to see it in finer detail, and purchase the model from within the app.
Project made in in collaboration with Dylan Filingeri and Neighborhood Watch.
Technology: Unity 3D + Vuforia, 3D scanning, Maya
New Balance AR Experience - nblifestyle Instagram
New Balance AR Experiece
The Original Cointreau Rickey
A stop-motion animation commercial created for Cointreau Rickey, produced by Vogue Studio.